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KFF SINGAPORE BADMINTON OPEN 2024

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Recent NEWS & AnnounceMents

SBA ANNOUNCES 2032 OLYMPICS PLAN

Update: 21 October 2024

Kelvin Ho at the Singapore Badminton Open 2024 (Photo: David Tan)

Kelvin Ho appointed Head Singles Coach of National Training Squad to spearhead efforts

While many national sports associations are still thinking about the 2028 Los Angeles Olympics, the Singapore Badminton Association (SBA) is already planning for the 2032 Brisbane Olympics. 

With his success coaching Loh Kean Yew to winning Singapore’s historic men’s singles world champion title, and Yeo Jia Min’s qualification for the season-ending BWF World Tour Finals in 2021, Mr Kelvin Ho, 34, the present Singles Head Coach of the national team will assume the position of Head Coach (Singles) of the National Training Squad from 1 January 2025. The National Training Squad (NTS) will comprise young male and female badminton players drawn predominantly from the Junior Performance Programme (JPP). The programme is a dedicated pathway for young, talented shuttlers aiming to reach the top echelons of the sport. It focuses on identifying and nurturing players aged 12-17 years old with the potential to excel at the senior international level. There are currently 12 singles players in the NTS, inclusive of those in national service.

Excited with his new appointment, Mr Ho said: “I am honoured by this new role to groom the next generation of Olympians and world champions. It is a heavy mandate, but at the same time, a much-welcomed challenge. The fact that I have a good runway to the 2032 Olympics helps tremendously. I would have more time to refine the present system and improve the scouting of young players to join the National Training Squad, and who will ultimately aspire to be on the national team.”

Television viewers of BWF matches and audiences at the Singapore Badminton Open are all too familiar with Ho’s signature animated gesticulations, whether at change-overs or from the coach’s seat. Regarding his coaching philosophy, he shared: “Master the basics. Fortify the mind. Trust the system. I take time to know the athletes and build a strong personal rapport. I also believe it is important for the players to first master the basics and then focus on character building. This entails mental resilience such as having the confidence to be able to close out a game, and having the fortitude to come back from behind to win even though one is facing a handful of match points. Finally, players need to trust the system, and this includes trusting their coach, the sport scientists and the sport administrators. We are all one team.”

Loh Kean Yew said: “Kelvin’s redeployment is bittersweet. He’s been a fantastic mentor and coach since I was young, and I’ll miss his guidance. However, I understand and support the association’s long-term vision. He has a proven track record of developing successful athletes, not just in terms of skills, but also in character and discipline. While I’ll miss having him by my side, I know he’s the perfect person to inspire the next generation of players. I have no doubt they’ll benefit immensely from his guidance. We remain close, and I know he’ll be there for me if I need him.”

One of the fundamental objectives leading up to the 2032 Olympics is to widen the talent pool for the eventual scouting of high-performing national athletes through a focused conversion process. SBA will be providing more opportunities to further hone the skills of young badminton players, as well as improve their strength and physical conditioning. The focus will be on those who want to excel and play more competitively within the National School Games and at the national level, such as at the Singapore National Open. These young athletes are also expected to demonstrate strong performances at various domestic and international age-group competitions. SBA plans to develop a more transparent hierarchical pathway where players progress from the JPP to the NTS, and eventually to the national team.

At the same time, SBA is evaluating the restructuring its high performance framework. Potentially a new Technical Director (TD) will oversee five head coaches: Head Coach (Men’s Singles), Head Coach (Women’s Singles), Head Coach (Men’s Doubles) Paulus Firman, Head Coach (NTS Singles) Kelvin Ho and Head Coach (NTS Doubles) Pribadi Setia Atmaja. Instead of having one Singles Head Coach for the national team, a head coach each for men’s singles and women’s singles may be appointed to provide a more rigorous focus on each of these disciplines. SBA is in the process of appointing the TD, and is studying the feasibility of establishing these two singles head coach positions to be filled by marquee names.

President of SBA, Mr Lawrence Leow, 65, said: “SBA’s vision is to establish Singapore as one of the top badminton nations in the world. This requires us to consistently produce top players across all categories, and have multiple athletes ranked within the top-50 in the world. The coaching and organisational changes are just some of the plans in motion to get us there. We trust that Kelvin’s invaluable experience and expertise will be a tremendous asset to the next generation of players.” Denmark, which has a population of under 6 million, is comparable in size to Singapore. It has consistently produced top players in singles and doubles, and presently has players ranked in the top 25 in all five disciplines.

Singapore Badminton Association Player and Parents Appreciation Night

Update: 03 October 2024

On 2 October 2024, in commemorating 2024 as the year of the Summer Olympics, SBA celebrated the sacrifices, effort and dedication of its national team players and their families in an appreciation event at the Singapore Swimming Club.

For the first time, fourteen full-time athletes on the national team received an incentive of $5,000 to recognise their commitment to the sport, and to encourage them to focus on qualifying for the 2028 Los Angeles Olympics. One part-time athlete received $2,500.

The media release may be found here.

For coverage in the media, see –
The Straits Times
Lianhe Zaobao

SINGAPORE BADMINTON AT THE 2024 PARIS OLYMPICS

Update: 15 August 2024

(L-R) Loh Kean Yew, Yeo Jia Min, Jessica Tan Wei Han and Terry Hee Yong Kai
Photo: David Tan

The badminton events at the Paris Olympics were scheduled from 26 July to 11 August 2024. Loh Kean Yew (Men’s Singles), Yeo Jia Min (Women’s Singles), Terry Hee and Jessica Tan (Mixed Doubles) represented Singapore at the Olympics.

2021 world champion Loh Kean Yew, seeded 10th at the Olympics, pulled off a stunning upset against 2023 All England Open champion Li Shifeng to advance to the quarterfinals, equalling Ronald Susilo’s 2004 Athens Olympics achievement. However, he could not triumph against Viktor Axelsen, who went on to win the gold medal.

Former world junior number one Yeo Jia Min, seeded 13th at the Olympics, made it to the round of 16 (the knockout stage) where she faced Aya Ohori (world #9). It was a tense and tight match, with Ohori emerging victorious: 11-21, 21-14, 24-22. She equals Gu Juan’s record at the 2012 London Olympics for the best women’s singles result achieved by a Singaporean at the Olympics.

2022 Commonwealth Games gold medalists Terry Hee and Jessica Tan were the first Singapore-born mixed doubles duo to qualify for the Olympics. They unfortunately fell to higher-ranked pairs Feng Yanzhe-Huang Dongping (world #2) and Chen Tang Jie-Toh Ee Wei (world #9) in the group stage. Although they registered a victory against Vinson Chiu-Jennie Gai, they could not advance to the quarterfinals.

An open-top bus parade was organised for the Olympians upon their return to Singapore on 14 August 2024.

 

KFF Singapore Badminton Open 2024, Presented by JK Technology

Update: 29 April 2024

The KFF Singapore Badminton Open 2024, that is happening from 28 May to 2 June, promises an electrifying showcase of world-class badminton talent, set against the backdrop of Singapore’s vibrant sporting atmosphere. As one of the HSBC BWF World Tour Super 750 event, it attracts top-ranked players from around the world to compete for glory and prize money.

The event features intense competition across various categories, including men’s singles, women’s singles, men’s doubles, women’s doubles, and mixed doubles. Players from different nations bring their A-game, showcasing exceptional skills, agility, and strategic prowess on the court, including powerhouses such as China, Indonesia, Japan, and Malaysia. Fans can expect to witness thrilling matches between top players and rising stars.

Beyond the on-court action, the tournament offers an immersive experience for fans, including autograph sessions, meet-and-greets with players, interactive games, and merchandise stalls. Spectators can soak in the electric atmosphere and connect with their favourite badminton stars.

Save the date and join us at KFF Singapore Badminton Open 2024!

Selection for the Singapore Badminton Association Junior Performance Programmes (JPP) and NTS – Update

Update: 15 December 2023

From January 2024 – the way in which we invite players to come into the JPP (formerly the NIS) will be altering.

Previously for players aged 12-17 years old it was an acknowledgement of a series of results which met a criteria, players had the opportunity to be invited to trials if they met the criteria.  The system will be changed to focus on identifying players who have the ability to achieve senior international results in the future.

SBA – Technical Official Manual

We’re pleased to share that SBA’s Technical Official Manual has just launched!

AirBadminton Anyone?

Keen to try out AirBadminton?

Learn more about this all-new way to play badminton (outdoors), and get your AirShuttles today from the SBA website… Have a smashing good time!

 

WHO WE ARE

We are the Singapore Badminton Association.

Founded in 1929, The Singapore Badminton Association (SBA) seeks to promote and develop badminton, one of the most popular sports in Singapore, as well as establish the Republic as a top badminton nation in the world. As the governing board for badminton in Singapore, SBA co-ordinates, regulates, advises and administers all matters relating to the sport. 

SBA is a member of the Badminton World Federation (BWF) and Badminton Asia Confederation (BAC), and an affiliate of the Singapore National Olympic Council (SNOC). SBA, which has a total of 32 member clubs, is led by an elected Board headed by its President, Mr. Lawrence Leow, who is also the Chairman and Chief Executive Officer of Crescendas Group. 

ABOUT THE SBA - THE WORK WE DO

01.

Assets and Facilities

Manages all matters relating to the use, upkeep and maintenance of all the Association premises.

02.

Pathway and Development

Development of milestones that will provide the building blocks of strategic goal for our athletes. Coaching, training and selection of players to represent the Association in competitions and tournaments in Singapore and abroad. 

03.

Membership and Partners

Engaging members and partners to promote badminton. 

04.

Tournament and Technical Officials

Promoting, organizing and managing all competitions and tournaments including the appointment of technical officials, such as umpires, line judges and referees.

05.

Business Development and Awards

Developing a viable and well-articulated business plan to generate revenue for SBA, through fundraising, sponsorship and partnerships.

06.

Finance & Audit

Responsible for all financial matters of the Association. Audit also assists the Board in its oversight of the reliability and integrity of accounting policies and financial reporting and disclosure practices. 

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I AM BAdminton

I Am Badminton

SBA is a proud supporter of I Am Badminton, the Badminton World Federation’s Integrity Campaign. 

WE NEED YOUR SUPPORT!

support the sba by donating to us today

We are a charity registered under the Charities Act, and are recognised as an Institution of a Public Character (IPC) by the Commissioner of Charities. What this means is you can be rest assured we are fully accountable to every cent you donate to us. 

Donations to the SBA would be used to power our high performance and high participation programs. These would include development programs that allow our players to compete in events like the Youth Olympics, SEA Games, Singapore Open, and many many more.

Due to our IPC status, you also will get a 250% tax deduction when you donate. Thank you so much in advance! 

OUR SPONSORS & PARTNERS