SBA’s new Chief Executive Officer, Woo Kaiwei, 40, brings with him over a decade of experience in strategy development, corporate planning and business transformation.
Woo was previously the head of strategic planning and corporate development at So Drama! Entertainment, a MINDEF-related organisation, where his responsibilities include the cascading of strategic priorities into cross-departmental strategic initiatives and driving alignment with MINDEF and other strategic partners. Prior to this, he has held various other roles within MINDEF, the Public Service Division in the Prime Minister’s Office and the Singapore Press Holdings.
Woo graduated with a BSc (First Class Honours) in Philosophy, Politics and Economics from the University of Warwick, and later obtained a MSc in Contemporary China Studies from the University of Oxford. He also completed an Executive Education program in Managing Innovation at the Harvard Business School in 2024.
Sports have been a big part of Woo’s life since he was young. Recognising the importance of parents as first coaches, Woo was first introduced to badminton alongside table tennis, swimming and cycling by his father when he was seven. In junior college, he took on competitive swimming and appreciated the challenge of balancing between academic demands and competitive sports.
Excited with this new challenge, Woo said: “SBA has a strong and accomplished legacy in Singapore, dating back to 1929. It is undoubtedly one of the most established national sports associations in Singapore. I am both excited and humbled to be entrusted with the mandate of furthering the Association as a globally recognised badminton powerhouse while fostering a nation united by the love of badminton. It takes an entire village to achieve that vision, and I look forward to working with all stakeholders in the public, private and people sectors.”
