KFF SINGAPORE BADMINTON OPEN 2024
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Recent NEWS & AnnounceMents
KFF SINGAPORE BADMINTON OPEN 2025 – MEDIA CONFERENCE
Update: 20 February 2025
Photo: Vincent Nghai
This year’s KFF Singapore Badminton Open (“SBO 2025”) will start on Tuesday 27 May 2025 with finals day on Sunday 1 June 2025. The Open will celebrate SG60 with a special bus journey that commemorates Singapore’s sporting and political history, and a short film of men’s singles badminton player Jason Teh Jia Heng that would showcase his preparations for the Open. The Karim Family Foundation renews the title sponsorship of the Open for the third year running.
Title Sponsor and Presenting Sponsor
In their continued generous support of the sport of badminton, the Karim Family Foundation (KFF) has renewed their title sponsorship of the Open. The 2024 KFF Singapore Badminton Open, attended by over 30,000 spectators, was one of the four nominees for the Best VIP Experience & Hospitality Award at the 2024 HSBC BWF World Tour Host Awards in a competitive field where none of the Super 1000 series tournaments was even nominated.
Lead Principal of the Karim Family Foundation, Ms Cindy Karim, said “We are delighted to be the title sponsor of this prestigious tournament for a third year. This year, we are excited to introduce new offerings that will enhance engagement and bring even greater value to both fans and players. The title sponsorship is just one of the Karim Family Foundation’s multiple partnerships with SBA that covers the spectrum of athlete development, sports for the community and the sporting facilities at the KFF Badminton Arena on Guillemard Road. We are committed to promoting excellence in sports, inspiring future athletes, and reinforcing Singapore’s position as a leading sports hub.”
Local information technology-solutions company JK Technology, founded by Mr Eugene Ang, has also renewed their commitment as Presenting Sponsor of the SBO. Its executive director, Eugene Ang, said: “JK Tech has a longstanding partnership with SBA that stretches from the start of a young athlete’s sporting journey in the pathway programs to the athlete’s post-career welfare. Through the Singapore Badminton Open, we want more Singaporeans to be able to enjoy watching world-class players, including our own national players, live in action right at our doorsteps. I hope that young boys and girls will be inspired to pick up badminton or train even harder to aspire to the national team after watching their idols in competition. In line with celebrating SG60, we should bring the Kallang Roar into the indoor stadium this year at the Open!”
“Bringing the Open to the People” – Bus No. 7 route commemorates historic site
The Organising Chairman of SBO 2025, Mr Bryan Long, promised that this SG60 edition of the Open is going to be the one of the most memorable ever: “We are going to bring the Open to the people of Singapore. We would like everyone in Singapore to follow the journey of Bus no. 7 as it travels from Bedok through Orchard Road to Clementi, passing the historic Guillemard site that is presently home to the KFF Badminton Arena. While there are very special passes to be won to the Open, I hope that Singaporeans will also take this opportunity to learn about our sporting and political history.”
For 30 days starting from mid-April, SBS Transit bus service number 7 will be adorned with photographs of local players, past winners and top international shuttlers who have previously competed at the Singapore Badminton Open. Seven pairs of passes for the entire duration of the 2025 tournament will be given away to the most creative selfies with the bus that are posted on Instagram with the hashtag #kffsbo2025chasethebus. More details will be available in April. Bus service number 7 was chosen as it passes the Singapore Badminton Stadium which is now branded as the KFF Badminton Arena when it reopened on National Day last year. On 1 September 1999, the Singapore Badminton Hall at Guillemard became the first sports facility in Singapore to be designated a historic site by the National Heritage Board. The stadium was officially opened in June 1952. It hosted the Thomas Cup in 1955 and 1958, as well as the badminton events at 1983 SEA Games where Wong Shoon Keat won Singapore’s first and only badminton men’s singles gold medal. In the 1960s, the PAP had also made public speeches at the venue to celebrate their victory in the general elections, and the stadium was the site for the vote-counting for the Referendum on Singapore’s merger with Malaya, Sabah and Sarawak on 1 September 1962.
“Countdown to the Open” – a commemorative short film on Jason Teh
Titled “COUNTDOWN TO THE OPEN: JASON TEH”, this short 10-minute film is presented by Eagle Brand to celebrate its long history in Singapore that dates back to pre-independence days, and it would premiere on YouTube in June. Jason Teh’s dogged determination to win his first BWF World Tour title saw him battle through seven finals before his emotional triumph on his eighth attempt at the Thailand Masters Super 300 earlier this month. His remarkable resilience is a value that resonates with many Singaporeans and his fans around the world. Upon his Thailand Masters victory, President Tharman Shanmugaratnam, Prime Minister Lawrence Wong and Minister Edwin Tong all posted congratulatory messages on social media. The movie is produced and directed by fashion photographer and law professor David Tan, who is also the Singapore Badminton Association’s Vice President (Business Development & Communications).
Ms Karin Chan, Head of Marketing at Eagle Brand, said: “At Eagle Brand, we are honoured to celebrate Singapore’s rich heritage and indomitable spirit through this groundbreaking film featuring Jason Teh. His journey of resilience and determination embodies the values we cherish as a homegrown brand that has supported generations of Singaporeans since 1916. Staying true to our brand promise, ‘For Your Well Being’, we remain dedicated to innovating and delivering effective solutions that support health and wellness for everyone, especially in sports. As Jason inspires us with his dedication on and off the court, we hope this film will resonate with audiences and ignite a shared sense of pride as we commemorate SG60 together.”
Ticket Sales
Early bird season tickets for the KFF Singapore Badminton Open 2025 will be available at Ticketmaster Singapore from 15 March 2025.
For the early bird specials available only between 15 March to 21 March 2025, season tickets are priced between $90 for standard balcony up to $400 for platinum seats. Indvidual daily ticktes range from $30-$120 for the preliminary rounds of R32 and R16 (27-29 May), $50-$200 for quarterfinals (30 May), $75-$250 for semifinals (31 May) and $85-$300 for the finals (1 June).
After this promotion period, the normal prices would be as follows: season tickets $100-$450, $40-$140 for the preliminary rounds of R32 and R16 (27-29 May), $60-$240 for quarterfinals (30 May), $85-$290 for semifinals (31 May) and $100-$330 for the finals (1 June).
Fans looking for a premium experience can opt for The Champion Club package at $1,500, which offers even more exclusive perks this year, such as VIP seating, a special one-day access to see players at court testing/acclimatisation, priority queue during the Meet-and-Greet sessions with players, and to be able to play/take photographs on the competition courts (field of play) at the after-party at the end of finals day. The Champion Club experience is available to just over thirty individuals. More details will be announced in March. All prices are subject to prevailing GST and booking fees.
JASON TEH WINS FIRST BWF WORLD TOUR TITLE AT THAILAND MASTERS
Update: 4 February 2025
Jason Teh won his first BWF World Tour career title on Sunday 2 February 2025 at the Princess Sirivannavari Thailand Masters Super 300 tournament in the men’s singles event. He beat China’s Wang Zheng Xing in three gripping games: 21-18, 15-21, 21-19.
Jason said: “I’m very happy to win my first title! Honestly I was thinking about winning the title already at 18-18 in the third game which caused me to commit unforced errors as I was rushing. But luckily I was able to reset and get back on track. Coach Vega guided me throughout this whole tournament by my side in Thailand, and coach Kim Ji-hyun will analyse the matches for me, and give me suggestions through WhatsApp text messages daily.”
Sparring partner Vega Nirwanda, who was with Jason as his coach in the finals, said: “In the second game, Jason’s focus dropped a little, and before you know it, he was already trailing too far. His strategy was to regain his focus, and put up a big fight in the third game. I urged him to stay focused on every point and be ready to play drives. I’m certainly proud of him and glad to be a part of the process of him achieving his maiden title.”
National Singles Head Coach Kim Ji Hyun said: “I am over the moon that Jason has finally achieved a breakthrough winning his first title BWF World Tour title! He has been working so hard by himself over the past many months, and his efforts have finally paid off. He needs to remain focused on the next chapter of his journey, now aiming for lofty goals like winning in the Super 500, 750 and 1000 series. We will get there together.”
4Q2024 UPDATE
Update: 27 December 2024
MIXED DOUBLES NEW PAIRING TERRY HEE & JIN YUJIA CLINCH FIRST GOLD – Christmas comes early for Terry Hee and Jin Yujia as they beat India’s 88th-ranked Naavaneeth and Thaker 21-14, 21-16 in Dhaka on 21 December to win the Bangladesh International Challenge mixed doubles title. This is their first title since they started competing together this month. With the guidance of doubles head coach Paulus Firman, they made the semi-finals at the Guwahati Masters and attained silver at the Odisha Masters.
JASON TEH RISES TO A CAREER HIGH OF NUMBER 33 – Men’s singles player Jason Teh made his fifth final of 2024 at the Syed Modi India International Super 300 on 1 December but could not overcome Lakshya Sen, settling instead for silver. He also reached the finals of the Macau Open Super 300 and the Malaysia Super 100. Nonetheless, he rose to a career high of 33 on 3 December 2024.
BAT YONEX PATHUMTHANI JUNIOR INTERNATIONAL SERIES 2024 – Our junior players in the National Training Squad (NTS) and Junior Performance Programme (JPP) made strides in Thailand. The NTS players competed in the U19 categories, while the JPP players participated in the U15 & U17 categories. XD-U19 pair Jorelle Yak Han Rui and Zheng Yan Li upset the third seeds in R16 and made it to the semi-finals but unfortunately succumbed to the number one seeds. Kudos to NTS Head Coach Kelvin Ho for guiding them through the tournament and JPP Chief Coach Wong Pei Tty for her superb efforts!
TERRY HEE GETS NEW MIXED DOUBLES PARTNER JIN YUJIA
Update: 26 November 2024
Photo: David Tan
Singapore badminton’s golden couple, Terry Hee and Jessica Tan, who won a historic 2022 Commonwealth Games gold medal in mixed doubles will be paired with new on-court partners.
Terry will have a new doubles partner Jin Yujia, and will participate in a number of international tournaments next month. Yujia’s highest world ranking was in women’s doubles with Crystal Wong at number 16, when her partner decided instead to focus on a university education. Most recently, Yujia was paired with Wesley Koh, and they emerged triumphant at the Bendigo International in October. Yujia commented: “We have been friends for many years and we have also sparred together on countless occasions during our training sessions. I’m looking forward to be on the same side of the net with Terry this time.”
Terry said: “I have fulfilled my Olympic dream with my wife, and we have also won a historic gold medal together at the 2022 Birmingham Commonwealth Games. It has been a remarkable partnership and a very special journey. It’s not going to be the same on court again without Jessica. The next few tournaments will be important as a measure of my compatibility with Yujia. In sport, it is important to trust the coaches. Who knows, I may be paired with Jessica again!”
As Jessica has not fully recovered from her injuries and is presently not sufficiently competition-fit, a decision about Jessica’s new pairing will be made later. Supportive of this new pairing, Jessica said: “One of my key goals when I committed to badminton as a career was to represent Singapore at the Olympics. Terry and I achieved that this year in Paris amidst a very competitive field, but unfortunately, we did not win a medal. In badminton doubles, we have to continually experiment and explore different partnerships. I will continue my physiotherapy and training, and see which permutations work out best for me moving forward.”
Doubles head coach, Paulus Firman, shared what lies ahead: “I’m very proud of what Jessica and Terry have achieved on their way to the 2024 Olympics. There were many obstacles they had to overcome, especially coming from behind as a new partnership at the end of 2021 after Terry fulfilled his national service commitments. The new mixed doubles combination of Terry and Yujia will be a promising one, especially with Yujia having significant experience playing at the elite level.”
Terry and Jessica were the mixed doubles champions in the Guwahati Masters tournament in 2023, the year they reached a career-high ranking of number 13; this year, he will be defending his title with his new partner Yujia on 3 December in India.
In the world of doubles badminton, the constant experimentation with new pairings is essential in order to find the best combination or to allow players to better learn about their individual strengths and weaknesses. Badminton mixed doubles pairs who have split after the recent Olympics include current reigning world champions Seo Seung-jae and Chae Yoo-jung, former world number ones Dechapol Puavaranukroh and Sapsiree Taerattanachai, and the Tokyo and Paris Olympics bronze medalists Yuta Watanabe and Arisa Higashino. After the 2020 Tokyo Olympics, Chinese mixed doubles pair Zheng Siwei and Huang Yaqiong split to play with different partners before reuniting to top the world rankings, and eventually win gold at the 2024 Paris Olympics.
STAR COACH KIM JI HYUN WILL JOIN SINGAPORE BADMINTON ON 1 JAN
Update: 24 November 2024
Kim Ji Hyun at the Paris 2024 Olympic Games
SBA has signed on star coach Kim Ji Hyun to focus on better preparing its women’s singles players for success at the top-tier international tournaments and the major Games. Ji Hyun will commence her appointment as women’s singles head coach on 1 January 2025.
Kim, a formidable South Korean badminton singles player herself in the 1990s, won an Asian Games women’s team gold medal in 1994. She competed in the 1996 and 2000 Summer Olympics, and also won gold at the 1989 World Junior Championships. As Pusarla V. Sindhu’s coach in 2019, she was instrumental in Sindhu’s historic journey to becoming India’s first badminton player to be crowned world champion. She has previously coached the Thai national team before taking on the role of mentoring players like Supanida Katethong who reached her career-high ranking of world number ten.
Coach Kim said: “I’m excited to join the Singapore Badminton Association and I look forward to this new journey. I will be working hard, together with the players, to improve our skills and competitiveness on the international stage. I’m also committed to helping nurture and develop our younger players, so that they can reach their full potential.”
President of SBA, Mr Lawrence Leow, said: “It is a coup to have Ji Hyun join us in Singapore. Her extensive experience and proven coaching track record add to the richness and depth of our coaching team which includes head coaches Paulus Firman and Kelvin Ho. We certainly hope she can help us produce not just one but a few female world champions and Olympic medalists!”
WYSE Active Hub Grand Opening Ceremony
Update: 18 November 2024
(Photo: David Wirawan)
On Sunday 17 November, the opening of WYSE Active Hub in Jurong was graced by SBA’s esteemed Patron-in-Chief, Minister in the Prime Minister’s Office, Dr Maliki Osman. Board members of SBA, along with CEO Alan Ow and players from our national team – Junsuke Kubo, Wesley Koh and Jin Yujia – were also present.
Director of WYSE Active, Daniel Yudi Kurniawan, and the WYSE Active team succeeded in creating a world-class badminton hall that features 32 fully air-conditioned badminton courts built to BWF international specifications, with a seating capacity of up to 500 spectators.
The grand opening ceremony included a series of exciting activities such as, the prize presentation for the winners of the WYSE Active Cup, Family Sports Fiesta, Jurong West Coast Committee badminton tournament, and stroke plays with our national team players. The highlight was an exhilarating match, where Dr Maliki and Mr Yudi played against three-time men’s doubles world champions, Mohammad Ahsan and Hendra Setiawan.
SBA would like to wish Mr Yudi and the WYSE Active team many more years of success!
SBA ANNOUNCES 2032 OLYMPICS PLAN
Update: 21 October 2024
Kelvin Ho at the Singapore Badminton Open 2024 (Photo: David Tan)
Kelvin Ho appointed Head Singles Coach of National Training Squad to spearhead efforts
While many national sports associations are still thinking about the 2028 Los Angeles Olympics, the Singapore Badminton Association (SBA) is already planning for the 2032 Brisbane Olympics.
With his success coaching Loh Kean Yew to winning Singapore’s historic men’s singles world champion title, and Yeo Jia Min’s qualification for the season-ending BWF World Tour Finals in 2021, Mr Kelvin Ho, 34, the present Singles Head Coach of the national team will assume the position of Head Coach (Singles) of the National Training Squad from 1 January 2025. The National Training Squad (NTS) will comprise young male and female badminton players drawn predominantly from the Junior Performance Programme (JPP). The programme is a dedicated pathway for young, talented shuttlers aiming to reach the top echelons of the sport. It focuses on identifying and nurturing players aged 12-17 years old with the potential to excel at the senior international level. There are currently 12 singles players in the NTS, inclusive of those in national service.
Excited with his new appointment, Mr Ho said: “I am honoured by this new role to groom the next generation of Olympians and world champions. It is a heavy mandate, but at the same time, a much-welcomed challenge. The fact that I have a good runway to the 2032 Olympics helps tremendously. I would have more time to refine the present system and improve the scouting of young players to join the National Training Squad, and who will ultimately aspire to be on the national team.”
Television viewers of BWF matches and audiences at the Singapore Badminton Open are all too familiar with Ho’s signature animated gesticulations, whether at change-overs or from the coach’s seat. Regarding his coaching philosophy, he shared: “Master the basics. Fortify the mind. Trust the system. I take time to know the athletes and build a strong personal rapport. I also believe it is important for the players to first master the basics and then focus on character building. This entails mental resilience such as having the confidence to be able to close out a game, and having the fortitude to come back from behind to win even though one is facing a handful of match points. Finally, players need to trust the system, and this includes trusting their coach, the sport scientists and the sport administrators. We are all one team.”
Loh Kean Yew said: “Kelvin’s redeployment is bittersweet. He’s been a fantastic mentor and coach since I was young, and I’ll miss his guidance. However, I understand and support the association’s long-term vision. He has a proven track record of developing successful athletes, not just in terms of skills, but also in character and discipline. While I’ll miss having him by my side, I know he’s the perfect person to inspire the next generation of players. I have no doubt they’ll benefit immensely from his guidance. We remain close, and I know he’ll be there for me if I need him.”
One of the fundamental objectives leading up to the 2032 Olympics is to widen the talent pool for the eventual scouting of high-performing national athletes through a focused conversion process. SBA will be providing more opportunities to further hone the skills of young badminton players, as well as improve their strength and physical conditioning. The focus will be on those who want to excel and play more competitively within the National School Games and at the national level, such as at the Singapore National Open. These young athletes are also expected to demonstrate strong performances at various domestic and international age-group competitions. SBA plans to develop a more transparent hierarchical pathway where players progress from the JPP to the NTS, and eventually to the national team.
At the same time, SBA is evaluating the restructuring its high performance framework. Potentially a new Technical Director (TD) will oversee five head coaches: Head Coach (Men’s Singles), Head Coach (Women’s Singles), Head Coach (Men’s Doubles) Paulus Firman, Head Coach (NTS Singles) Kelvin Ho and Head Coach (NTS Doubles) Pribadi Setia Atmaja. Instead of having one Singles Head Coach for the national team, a head coach each for men’s singles and women’s singles may be appointed to provide a more rigorous focus on each of these disciplines. SBA is in the process of appointing the TD, and is studying the feasibility of establishing these two singles head coach positions to be filled by marquee names.
President of SBA, Mr Lawrence Leow, 65, said: “SBA’s vision is to establish Singapore as one of the top badminton nations in the world. This requires us to consistently produce top players across all categories, and have multiple athletes ranked within the top-50 in the world. The coaching and organisational changes are just some of the plans in motion to get us there. We trust that Kelvin’s invaluable experience and expertise will be a tremendous asset to the next generation of players.” Denmark, which has a population of under 6 million, is comparable in size to Singapore. It has consistently produced top players in singles and doubles, and presently has players ranked in the top 25 in all five disciplines.
Singapore Badminton Association Player and Parents Appreciation Night
Update: 03 October 2024
On 2 October 2024, in commemorating 2024 as the year of the Summer Olympics, SBA celebrated the sacrifices, effort and dedication of its national team players and their families in an appreciation event at the Singapore Swimming Club.
For the first time, fourteen full-time athletes on the national team received an incentive of $5,000 to recognise their commitment to the sport, and to encourage them to focus on qualifying for the 2028 Los Angeles Olympics. One part-time athlete received $2,500.
The media release may be found here.
For coverage in the media, see –
The Straits Times
Lianhe Zaobao
SINGAPORE BADMINTON AT THE 2024 PARIS OLYMPICS
Update: 15 August 2024
(L-R) Loh Kean Yew, Yeo Jia Min, Jessica Tan Wei Han and Terry Hee Yong Kai
Photo: David Tan
The badminton events at the Paris Olympics were scheduled from 26 July to 11 August 2024. Loh Kean Yew (Men’s Singles), Yeo Jia Min (Women’s Singles), Terry Hee and Jessica Tan (Mixed Doubles) represented Singapore at the Olympics.
2021 world champion Loh Kean Yew, seeded 10th at the Olympics, pulled off a stunning upset against 2023 All England Open champion Li Shifeng to advance to the quarterfinals, equalling Ronald Susilo’s 2004 Athens Olympics achievement. However, he could not triumph against Viktor Axelsen, who went on to win the gold medal.
Former world junior number one Yeo Jia Min, seeded 13th at the Olympics, made it to the round of 16 (the knockout stage) where she faced Aya Ohori (world #9). It was a tense and tight match, with Ohori emerging victorious: 11-21, 21-14, 24-22. She equals Gu Juan’s record at the 2012 London Olympics for the best women’s singles result achieved by a Singaporean at the Olympics.
2022 Commonwealth Games gold medalists Terry Hee and Jessica Tan were the first Singapore-born mixed doubles duo to qualify for the Olympics. They unfortunately fell to higher-ranked pairs Feng Yanzhe-Huang Dongping (world #2) and Chen Tang Jie-Toh Ee Wei (world #9) in the group stage. Although they registered a victory against Vinson Chiu-Jennie Gai, they could not advance to the quarterfinals.
An open-top bus parade was organised for the Olympians upon their return to Singapore on 14 August 2024.
KFF Singapore Badminton Open 2024, Presented by JK Technology
Update: 29 April 2024
The KFF Singapore Badminton Open 2024, that is happening from 28 May to 2 June, promises an electrifying showcase of world-class badminton talent, set against the backdrop of Singapore’s vibrant sporting atmosphere. As one of the HSBC BWF World Tour Super 750 event, it attracts top-ranked players from around the world to compete for glory and prize money.
The event features intense competition across various categories, including men’s singles, women’s singles, men’s doubles, women’s doubles, and mixed doubles. Players from different nations bring their A-game, showcasing exceptional skills, agility, and strategic prowess on the court, including powerhouses such as China, Indonesia, Japan, and Malaysia. Fans can expect to witness thrilling matches between top players and rising stars.
Beyond the on-court action, the tournament offers an immersive experience for fans, including autograph sessions, meet-and-greets with players, interactive games, and merchandise stalls. Spectators can soak in the electric atmosphere and connect with their favourite badminton stars.
Save the date and join us at KFF Singapore Badminton Open 2024!
Selection for the Singapore Badminton Association Junior Performance Programmes (JPP) and NTS – Update
Update: 15 December 2023
From January 2024 – the way in which we invite players to come into the JPP (formerly the NIS) will be altering.
Previously for players aged 12-17 years old it was an acknowledgement of a series of results which met a criteria, players had the opportunity to be invited to trials if they met the criteria. The system will be changed to focus on identifying players who have the ability to achieve senior international results in the future.
SBA – Technical Official Manual
We’re pleased to share that SBA’s Technical Official Manual has just launched!
AirBadminton Anyone?
Keen to try out AirBadminton?
Learn more about this all-new way to play badminton (outdoors), and get your AirShuttles today from the SBA website… Have a smashing good time!
WHO WE ARE
We are the Singapore Badminton Association.
Founded in 1929, The Singapore Badminton Association (SBA) seeks to promote and develop badminton, one of the most popular sports in Singapore, as well as establish the Republic as a top badminton nation in the world. As the governing board for badminton in Singapore, SBA co-ordinates, regulates, advises and administers all matters relating to the sport.
SBA is a member of the Badminton World Federation (BWF) and Badminton Asia Confederation (BAC), and an affiliate of the Singapore National Olympic Council (SNOC). SBA, which has a total of 32 member clubs, is led by an elected Board headed by its President, Mr. Lawrence Leow, who is also the Chairman and Chief Executive Officer of Crescendas Group.
ABOUT THE SBA - THE WORK WE DO
01.
Assets and Facilities
Manages all matters relating to the use, upkeep and maintenance of all the Association premises.
02.
Pathway and Development
Development of milestones that will provide the building blocks of strategic goal for our athletes. Coaching, training and selection of players to represent the Association in competitions and tournaments in Singapore and abroad.
03.
Membership and Partners
Engaging members and partners to promote badminton.
04.
Tournament and Technical Officials
Promoting, organizing and managing all competitions and tournaments including the appointment of technical officials, such as umpires, line judges and referees.
05.
Business Development and Awards
Developing a viable and well-articulated business plan to generate revenue for SBA, through fundraising, sponsorship and partnerships.
06.
Finance & Audit
Responsible for all financial matters of the Association. Audit also assists the Board in its oversight of the reliability and integrity of accounting policies and financial reporting and disclosure practices.
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