SBA Organization Structure

The SBA is directed by our Board, which is headed by President Mr Lawrence Leow.

The SBA Secretariat Office

Day-to-day, the organization is professionally run by a secretariat office, led by CEO Mr Alan Ow.

Here’s a video walkthrough of our office:

In SBA’s secretariat are 4 distinct departments, namely High Performance, High Participation, Finance & Corporate Services, and Marketing & PR.

For general enquiries related to SBA, please do drop us an email at secretariat@singaporebadminton.org.sg.

Management

Chief Executive Officer
Mr Alan Ow

High
Performance

Manager
Mr Coen Van Putten

Junior Performance Programme Director
Ms Joanne Quay

Senior Executive
Ms Amanda Leong

Executive
Ms Lynn Tan

Executive
Ms Yuki Loh

High
Participation

Manager
Mr Barry Goh

Executive
Ms Susanna Neo

Marketing and Operations

Manager
Ms Pearline Lee

Executive
Mr Henry Sum

Media and Public Relations

Executive
Mr Henry Sum
henrysum@singaporebadminton.org.sg

Finance

Manager

Ms Sim Bee Lui

Executive

Ms Marilyn Lai